Our strengths in a nutshell

Quality
With its partner pool, SPIEGEL MEDIA offers the advertising market first-class editorial quality environments. Advertising clients therefore benefit not only from the direct approach they can make to lucrative target groups, but also from the positive image transfer onto their own brand. Editorial quality always constitutes the brand core of all the media marketed by SPIEGELMEDIA. These journalistically-driven quality standards secure for our media the consistent loyalty of their users and are therefore the key to our partners' long-term success.

Innovation
With its wide array of innovative forms of advertising in print, online, mobile
and web TV media, SPIEGELMEDIAoffers ideal possibilities and preconditions for realising different advertising goals and messages in an attention-grabbing way.

Impact

All SPIEGEL MEDIA publications deliver IVW-audited performance values, and therefore transparency from the first placement unit to the last. As well as the survey standards customary on the market (e.g. Media-Analyse, internet facts from AGOF, etc.), SPIEGEL MEDIA offers an extensive repertoire of state-of-the-art
approaches to research which are adapted individually to our clients' needs. The primary focal point of our research activities is the practically-oriented analysis of the operational modes of communication campaigns.

Service
With its clear pricing structure and discount system, SPIEGEL MEDIA offers simple handling as far as planning is concerned. Its extensive standardised reporting of online campaigns continues to simplify performance monitoring, a service which advertising clients can call up on a daily basis. Another online service is the campaign optimisation which is carried out regularly by the SPIEGEL MEDIA team. To provide support for campaign planning, SPIEGEL MEDIAoffers all clients and agencies prepared data from its media counting service.

Convergence
Convergent advertising concepts exploit the respective strengths of the media being used and offer you improved communication and response performance – in order to pick up the consumer exactly where he happens to be with his media utilisation behaviour. Thanks to its use of multi-channel communication solutions, SPIEGEL MEDIA offers multiplying effects in order to increase brand recognition, advertising recall