SPIEGEL QC survey concepts

What is the impact of print and online in the cross-media mix? Which creation is the best one for your campaign? By using ad impact surveys and investigations in our internal online access panel, we find out how you can further increase your campaign's impact by optimising your means of advertising and measuring their success.

Sector-specific surveys: Get to know your customers better!

Media panel omnibus: What you always wanted to ask!

Advertising media pre-test: What advertising motif is the best?

Online copy test: What impact is your campaign having?

If you would like to find out more about the effectiveness of your integrated campaign in our media portfolio, talk to us about it. We'll draw up an individual research strategy for you.

Survey concepts encompassing the sector-specific survey, the media panel omnibus, the advertising media pre-test and the online copy test

For more information and details please contact: media@spiegel.de