Sector-specific surveys

Example: DIY superstore survey

In this survey, 1032 individuals were questioned online. They were subdivided into mono-online users and dual users of print and online media.

The areas surveyed were:

  • the significance of DIY
  • purchasing behaviour: frequency, DIY superstores, reasons, brand awareness, use
  • brand triad
  • requirements and assessments of DIY superstores
  • information sources
  • future investments: purchasing plan, budget, criteria, e-commerce
  • SPIEGEL DIY enthusiast typology

One of the findings was that both groups of respondents demand a great deal from a DIY superstore. Not only the product assortment, but also prices, accessibility and an adequate number of customer advisers are important criteria.

For more information and details please contact: