What's it about?
With KampagnenSPIEGEL, we are aiming to uphold the tradition represented by WirkungsSPIEGEL.
KampagnenSPIEGEL constitutes the basic functionality of communication campaigns in order to provide answers, as it were, to future terms of reference in media planning.
KampagnenSPIEGEL analyses the operational mode and intensity of advertising campaigns, shows the strengths and weaknesses of the individual media types, and describes the functions and reciprocal effects within the interplay of the campaign being assessed.
In KampagnenSPIEGEL, we provide you with:
KampagnenSPIEGEL supplies you with information about: