The Nielsen advertising statistics describe the gross expenditure in classical media as well as the Internet, cinema, direct mail, at-retail mail and transport media. They facilitate in-depth analyses of advertising campaigns on all of the German advertising market's classical media. The data are gathered from the perspective of what was promoted, by whom, on what market, how, where, when and for what amount.
In addition to advertising expenditure, all the other details of an advertising campaign can be analysed: the form of advertising, motif text, number of placements, ad length, ad format, ad colour, number of commercials/commercial break, position of commercial break, magazine side, magazine issue and so on.
The advertising statistics encompass some 309,000 products, over 143,000 companies and more than 3,000 advertising media.
Frequency of publication: monthly.
Find out more about Nielsen advertising statistics here: www.nielsen.com